Over the past years, we’ve seen the big changes in the SEO world. From the way of creating backlinks to building online reputation. Gone are the days where it was all about keyword stuffing, building millions of links, rehashing a content and cloaking you use to get listed and ranked on major search engines especially Google. It was super helpful and effective before the system updates were implemented – the Google Panda and Penguin.
These two system algorithms once shocked the internet marketing arena. They were random and unexpected. They leave most of the marketers in awe as it hit them big time. As such, in order to bounce back and again be ahead of the competition you have to follow some important factors. Read through to learn and understand them:
It All About Quality Not Quantity
Quality equals traffic, prominence and success. If you want to be noticed and considered as a reputable marketer you must turn to creating and disseminating quality information. Remember, it is what the users and target audience are always looking to fulfill their learning needs. You have to avoid building spammy links. These will only lead you to ending your SEO career.
Relevancy Is Key
Relevance plays an important role in your online businesses and websites. Most of the users and buying client look after your credibility and importance. They also want honesty and transparency because it will mirror of how reliable and well you are as a web marketer.
In addition, the more you have relevant links for your site and content, the better results you will achieve.
Use Branded Anchor Text
Keyword stuffing was one of the reasons why Panda and Penguin update were implemented because it is spamming. You receive traffic from using same keywords over and over again which is not good. This 2013, new technique is employed to get quality backlinks and traffic without bombarding your page with your keywords; it is called the branded anchor text. Basically, it is an alternative way of building traffic because you use longer tail keywords which still links back to your site.
It’s All about Content
Content is and will always be the king because it is what you need to know about certain information. You must produce quality content so that it can easily draw the attention of the users and readers. They will quickly be interested of knowing all about your content. You got to serve them the best menu so that they will keep coming back for more and also recommend you to their friends and fellow marketers.
Link building is never easy. It takes you time, effort, money and even patience to perform the method. It will not give you overnight result but it if you are consistent and persevered it will give you longer lasting result and success. Google wants to be an original and authentic search engine and so abiding with their rules will help you increase your chance of getting ranked, build stronger online reputation and credible branding. You always have to go with legal ways of building backlinks because you don’t know what will happen next. It is better to be always prepared so that once Google throws something you are on guard.
Been affected by the penguin update? Join the winning team, call: 01792 356033, contact Idea21: email us at: firstname.lastname@example.org.